MAC’s cricket themed drink-driving reminders named one of the Best Outdoor Ads in the world


With cricket season fast approaching, Cummins&Partners SA created a series of irreverent reminders for the Motor Accident Commission of SA to encourage cricket fans at Adelaide Oval to play it safe when it comes to drinking and driving. In November 2015, recognised the creative application of cricketing vernacular as one of the best outdoor ads in the world. It is the second time Cummins&Partners SA has been recognised for its work in as many months.


Check out the rest of the campaign here.