MAC Mobile Distraction Lenticular Adshels recognised as one of the Best Outdoor Ads in the world


As part of the latest Mobile Distraction campaign for the Motor Accident Commission, Cummins&Partners used lenticular artwork in Adshels to highlight just how obvious it is when people look down at their mobile phones while driving. In September 2015, recognised the idea and creative use of the media by showcasing it as one of the best outdoor ads in the world.


Check out the rest of the campaign here.