Tasting Australia – Welcome To Our World

In a growing category of food and wine events, Cummins&Partners was met with the challenge of developing perceptions of one of the very first – Tasting Australia. The “Welcome to our World” campaign reminds audiences that, when it comes to world-class eating and drinking, South Australia is in a world of its own. Tasting Australia is an eight-day celebration of producers and place to whom good taste means the world, with food and drink prepared and served by the people who know it best.